At Keen Digital Marketing we help urgent care clinics and other healthcare practices bring in new patients on a consistent basis through digital marketing strategies like SEO, digital ads, and website design.
KEEN DIGITAL HELPS YOU:
Search Engine Optimization
There are thousands of searches everyday for your services! With a specific SEO strategy for your clinic, we help people find you and not your competition. At Keen Digital, we have a completely unique approach to Search Engine Optimization.
Digital
Advertising
SEO takes time! Start getting new patients quicker by showing up at the top of Google's search results with paid advertising. Your potential patients turn to Google for research or to find companies that have the products and services they are looking to purchase.
Website
Design
We design mobile-first websites for urgent care clinics, dental offices, dermatology practices, and more that are built to convert and easily link to your existing patient portal. At Keen Digital we believe that each website we create at its core is designed to convert visitors into new patients.
Content
Marketing
Content marketing can go a long way in building long-lasting connections with each prospective client. A well-written blog post, sleek infographic, or other interactive, actionable material can drive organic engagement among new and existing patients alike.
How We Can Grow Your Practice With A
Healthcare Marketing Strategy
At Keen Digital, we not only work with urgent care clinics, but we also help in other areas of healthcare marketing like dental marketing, dermatology marketing, optometry marketing, pain management clinic marketing, podiatry marketing, and much more! Because of the nature of your services, a well-rounded digital marketing strategy is critical to the success of your practice.
1
STEP
2
STEP
3
STEP
Get Your Digital
Health Check
See what your practice looks like online! A digital health check will allow you to take a look at what’s working and what areas could use some improvement. Once you’ve received your report, we can go over all of the results with you to help create the best digital marketing strategy for your clinic.
Generate More
Patients
After we’ve gone over your digital footprint with you, we’ll then develop a marketing strategy to fill in the gaps of what your practice is missing to help generate more patients. This could include a new website, SEO, Google Ads, etc. We know that each practice is different so your strategy will be unique to your business!
Turn Clicks Into New Patients
Filling in these gaps with a crafted custom digital marketing strategy specific for your practice’s needs will improve your digital footprint and will start driving traffic to your website or landing page so that you can convert them into new patients!
How We Can Grow Your Practice With A
Healthcare Marketing Strategy
At Keen Digital, we not only work with urgent care clinics, but we also help in other areas of healthcare marketing like dental marketing, dermatology marketing, optometry marketing, pain management clinic marketing, podiatry marketing, and much more! Because of the nature of your services, a well-rounded digital marketing strategy is critical to the success of your practice.
1
STEP
Get Your Digital
Health Check
See what your practice looks like online! A digital health check will allow you to take a look at what’s working and what areas could use some improvement. Once you’ve received your report, we can go over all of the results with you to help create the best digital marketing strategy for your clinic.
2
STEP
Generate More
Patients
After we’ve gone over your digital footprint with you, we’ll then develop a marketing strategy to fill in the gaps of what your practice is missing to help generate more patients. This could include a new website, SEO, Google Ads, etc. We know that each practice is different so your strategy will be unique to your business!
3
STEP
Turn Clicks Into New Patients
Filling in these gaps with a crafted custom digital marketing strategy specific for your practice’s needs will improve your digital footprint and will start driving traffic to your website or landing page so that you can convert them into new patients!
Industries We Serve
Throughout the years we have taken our formula and helped healthcare providers across the country improve their marketing efforts. Here is a list of the industries that KDM serves:
Urgent Care
Pediatrics
Weight Loss Management
Physical Therapy
Primary Care
Massage Therapy
Dental/Orthodontics
Chiropractic
Dermatology
Are You Ready To Get More Patients To Your Practice?
As a provider in the medical space, we know your day to day is busy especially in the current times we’re in and we know that bringing new patients in can often feel overwhelming. There’s a good chance that you just don’t have the time to think about your healthcare marketing efforts like optimizing your SEO, running and adjusting your Google Ads, or redesigning your website. That’s why we want to help!
We’ll start with your digital health check. This allows us to get a clear view of what your medical practice looks like online! It shows what is doing well, what isn’t, and where we can fill in the gaps. Having the digital health check helps us create the perfect digital marketing strategy for your clinic.
What our Customer are Saying
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Cody Fisher
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Kristin Watson
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Albert Flores
Our Latest Articles
Content Marketing vs. Paid Advertising: Which Strategy is Right for Your Business?
In the ever-evolving digital landscape, businesses face a crucial decision when it comes to their marketing strategy: should they focus on content marketing, paid advertising, or a combination of both? This article will explore the pros and cons of each approach, helping you determine which strategy aligns best with your business goals and resources.
Understanding Content Marketing
Content marketing is the practice of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by providing information that solves problems or answers questions.
Pros of Content Marketing:
Long-term value: High-quality content can continue to attract and engage audiences long after it's published.
Brand authority: Consistently providing valuable information establishes your brand as an industry thought leader.
Better SEO: Regular, quality content improves your search engine rankings organically.
Cost-effective: Once created, content can be repurposed across multiple channels.
Trust-building: Helpful content fosters trust and credibility with your audience.
Cons of Content Marketing:
Time-intensive: Creating quality content requires significant time and effort.
Slow initial results: It often takes time to see substantial traffic and conversion increases.
Ongoing commitment: Requires consistent effort to maintain and update content.
Understanding Paid Advertising
Paid advertising involves paying for ad space on various platforms to reach your target audience quickly. This can include pay-per-click (PPC) ads, social media advertising, display ads, and more.
Pros of Paid Advertising:
Immediate results: Ads can drive traffic and conversions as soon as they're live.
Precise targeting: Advanced targeting options allow you to reach specific demographics.
Scalability: Easy to scale up or down based on performance and budget.
Measurable ROI: Detailed analytics make it easy to track return on investment.
Brand awareness: Quickly increases visibility to a large audience.
Cons of Paid Advertising:
Ongoing costs: Requires continuous investment to maintain results.
Ad fatigue: Audience may become desensitized to ads over time.
Learning curve: Effective management often requires expertise or training.
Ad blockers: Some users may not see your ads due to ad-blocking software.
Which Strategy is Right for Your Business?
The best approach often depends on your specific business needs, goals, and resources. Consider the following factors:
Budget: If you have a limited budget, content marketing might be more suitable as it requires more time than money.
Time frame: Need quick results? Paid advertising can provide immediate visibility. For long-term growth, content marketing is often more effective.
Industry: Some industries naturally lend themselves to content marketing (e.g., B2B services), while others might benefit more from paid ads (e.g., e-commerce).
Goals: Are you looking to build brand authority or drive immediate sales? Your primary objectives will influence your strategy.
Target audience: Consider where your audience spends their time and how they prefer to consume information.
The Power of Integration
While it's essential to understand the strengths and weaknesses of each approach, the most effective digital marketing strategies often integrate both content marketing and paid advertising. This integrated approach allows businesses to leverage the immediate impact of paid ads while building long-term organic growth through content marketing.
For example:
Use paid ads to promote your best-performing content pieces.
Retarget users who've engaged with your content with relevant ads.
Use insights from paid campaigns to inform your content strategy.
By combining these strategies, you can create a robust marketing ecosystem that drives both short-term results and long-term success.
Conclusion
There's no one-size-fits-all answer to whether content marketing or paid advertising is better for your business. The right strategy depends on your unique situation, goals, and resources. Many successful businesses use a combination of both, leveraging the strengths of each approach to create a comprehensive marketing strategy.
Start by assessing your business needs, available resources, and marketing objectives. You may find that starting with one approach and gradually incorporating the other as you grow is the most effective path forward. Remember, the digital marketing landscape is always evolving, so be prepared to adapt your strategy as new trends and technologies emerge.
Frequently Asked Questions
What are affiliate courses?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
Why should I enroll in affiliate courses?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
How do I enroll in affiliate courses?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
How much do affiliate courses cost?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
What if I have questions or problems during the course?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
Acquire new patients and grow your medical practice through improved patient engagement, automated nurtures, effective outreach marketing, and more!
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