At Keen Digital Marketing we help urgent care clinics and other healthcare practices bring in new patients on a consistent basis through digital marketing strategies like SEO, digital ads, and website design.
KEEN DIGITAL HELPS YOU:
Search Engine Optimization
There are thousands of searches everyday for your services! With a specific SEO strategy for your clinic, we help people find you and not your competition. At Keen Digital, we have a completely unique approach to Search Engine Optimization.
Digital
Advertising
SEO takes time! Start getting new patients quicker by showing up at the top of Google's search results with paid advertising. Your potential patients turn to Google for research or to find companies that have the products and services they are looking to purchase.
Website
Design
We design mobile-first websites for urgent care clinics, dental offices, dermatology practices, and more that are built to convert and easily link to your existing patient portal. At Keen Digital we believe that each website we create at its core is designed to convert visitors into new patients.
Content
Marketing
Content marketing can go a long way in building long-lasting connections with each prospective client. A well-written blog post, sleek infographic, or other interactive, actionable material can drive organic engagement among new and existing patients alike.
How We Can Grow Your Practice With A
Healthcare Marketing Strategy
At Keen Digital, we not only work with urgent care clinics, but we also help in other areas of healthcare marketing like dental marketing, dermatology marketing, optometry marketing, pain management clinic marketing, podiatry marketing, and much more! Because of the nature of your services, a well-rounded digital marketing strategy is critical to the success of your practice.
1
STEP
2
STEP
3
STEP
Get Your Digital
Health Check
See what your practice looks like online! A digital health check will allow you to take a look at what’s working and what areas could use some improvement. Once you’ve received your report, we can go over all of the results with you to help create the best digital marketing strategy for your clinic.
Generate More
Patients
After we’ve gone over your digital footprint with you, we’ll then develop a marketing strategy to fill in the gaps of what your practice is missing to help generate more patients. This could include a new website, SEO, Google Ads, etc. We know that each practice is different so your strategy will be unique to your business!
Turn Clicks Into New Patients
Filling in these gaps with a crafted custom digital marketing strategy specific for your practice’s needs will improve your digital footprint and will start driving traffic to your website or landing page so that you can convert them into new patients!
How We Can Grow Your Practice With A
Healthcare Marketing Strategy
At Keen Digital, we not only work with urgent care clinics, but we also help in other areas of healthcare marketing like dental marketing, dermatology marketing, optometry marketing, pain management clinic marketing, podiatry marketing, and much more! Because of the nature of your services, a well-rounded digital marketing strategy is critical to the success of your practice.
1
STEP
Get Your Digital
Health Check
See what your practice looks like online! A digital health check will allow you to take a look at what’s working and what areas could use some improvement. Once you’ve received your report, we can go over all of the results with you to help create the best digital marketing strategy for your clinic.
2
STEP
Generate More
Patients
After we’ve gone over your digital footprint with you, we’ll then develop a marketing strategy to fill in the gaps of what your practice is missing to help generate more patients. This could include a new website, SEO, Google Ads, etc. We know that each practice is different so your strategy will be unique to your business!
3
STEP
Turn Clicks Into New Patients
Filling in these gaps with a crafted custom digital marketing strategy specific for your practice’s needs will improve your digital footprint and will start driving traffic to your website or landing page so that you can convert them into new patients!
Industries We Serve
Throughout the years we have taken our formula and helped healthcare providers across the country improve their marketing efforts. Here is a list of the industries that KDM serves:
Urgent Care
Pediatrics
Weight Loss Management
Physical Therapy
Primary Care
Massage Therapy
Dental/Orthodontics
Chiropractic
Dermatology
Are You Ready To Get More Patients To Your Practice?
As a provider in the medical space, we know your day to day is busy especially in the current times we’re in and we know that bringing new patients in can often feel overwhelming. There’s a good chance that you just don’t have the time to think about your healthcare marketing efforts like optimizing your SEO, running and adjusting your Google Ads, or redesigning your website. That’s why we want to help!
We’ll start with your digital health check. This allows us to get a clear view of what your medical practice looks like online! It shows what is doing well, what isn’t, and where we can fill in the gaps. Having the digital health check helps us create the perfect digital marketing strategy for your clinic.
What our Customer are Saying
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Cody Fisher
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Kristin Watson
Our affiliate courses are designed by experts who have years of experience and proven results in the affiliate marketing industry.
Albert Flores
Our Latest Articles
Cash Flow Strategies for Healthcare Practices: Staying Afloat in Turbulent Times
Cash Flow Strategies for Healthcare Practices: Staying Afloat in Turbulent Times
In the ever-changing landscape of healthcare, financial stability is crucial. As Warren Buffett wisely said, "You never know who's swimming naked until the tide goes out." This rings especially true for healthcare practices. When patient volumes are high and reimbursements are flowing, any practice can appear successful. But when a crisis hits - be it a pandemic, economic downturn, or regulatory change - that's when you see who's truly prepared.
The Cautionary Tale
Consider this recent example: A thriving regional healthcare group with five bustling locations seemed to have it all figured out. From the outside, everything looked perfect. However, when cash flow suddenly dried up due to unforeseen circumstances, the owner was forced to sell three properties at half their original price just to keep the business afloat.
Lesson #1: Don't be that healthcare practice.
Many of us in the healthcare industry have experienced financial stress at some point. Perhaps you've delayed paying vendors, hoping enough insurance reimbursements come through in time. Or maybe you've had to dip into personal savings to make payroll. It's a miserable way to run a practice. But without a strong cash flow strategy, that's exactly where you could be headed.
Understanding Cash Flow in Healthcare
Cash flow isn't just about how much money your practice brings in. It's about when you get paid, how you structure payments, and what your pricing looks like. Let's break down the three biggest cash flow killers in healthcare practices:
1. Poor Pricing Strategies
If your margins are razor-thin or you're undercharging for services, you're running on borrowed time. Sure, you might attract plenty of patients, but if they're not generating enough revenue, your cash flow will eventually choke. And when reimbursement rates drop or operating costs rise? You'll be scrambling just to keep the doors open.
2. Pay After Service vs. Pay Before Service
Financially stable healthcare practices often implement prepayment or deposit systems for elective procedures or ongoing treatment plans. Instead of billing patients after each visit, consider offering prepaid packages or membership models for certain services. This approach can significantly improve cash flow and patient commitment.
3. Too Much Debt
Debt can crush even the strongest healthcare businesses. If too much of your revenue is going toward loan repayments or leasing expensive equipment, you're limiting your practice's financial flexibility. While some debt may be necessary for growth, it's crucial to maintain a healthy balance.
Strategies for Success
Business success in healthcare isn't luck. It's about doing the hard work - every single day - thinking strategically about cash flow, pricing, and debt. Here are some strategies to consider:
Regularly review your pricing: Ensure your fees are competitive yet profitable. Don't be afraid to adjust prices for services that are undervalued.
Implement prepaid options: Offer package deals or membership models for ongoing treatments or wellness services.
Optimize your billing process: Invest in efficient billing systems and staff training to maximize collections and reduce delays in payment.
Diversify your services: Consider adding cash-pay services or telemedicine options to create additional revenue streams.
Manage debt carefully: If you need to take on debt for expansion or equipment, have a clear repayment plan that doesn't strain your cash flow.
Build an emergency fund: Set aside a portion of your profits each month to create a financial buffer for unexpected challenges.
Remember, as healthcare leaders, we need time to think, plan, and strategize. Spend at least an hour a day thinking about how to deliver more value to your patients while maintaining financial stability.
Your Action Plan
Are you ready for the next crisis, or are you hoping the tide doesn't go out? Here's how you can start building a rock-solid cash flow strategy for your healthcare practice:
Conduct a thorough financial audit of your practice.
Identify areas where you can improve pricing or implement prepaid models.
Review your debt and create a plan to reduce it if necessary.
Implement systems to closely monitor your daily cash flow.
Invest in your financial education and stay informed about healthcare business trends.
By taking these steps, you'll be well on your way to creating a healthcare practice that's not just successful today, but resilient enough to weather any storm tomorrow might bring.
Remember, in healthcare, being proactive beats being reactive - especially when it comes to your practice's financial health.
Frequently Asked Questions
What are affiliate courses?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
Why should I enroll in affiliate courses?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
How do I enroll in affiliate courses?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
How much do affiliate courses cost?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
What if I have questions or problems during the course?
Affiliate courses are online courses that teach you how to become a successful affiliate marketer. Affiliate marketing is a way of earning commissions by promoting other people’s products or services to your audience.
Acquire new patients and grow your medical practice through improved patient engagement, automated nurtures, effective outreach marketing, and more!
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